Happy Friday, friend!

 Does anyone else feel like it’s January 58th? While last year flew by in the blink of an eye, this dreary January seems to be dragging on.

Even though January is slow, the show must go on! Today, I want to take you behind the curtain and give you a sneak peek into the world of prepping for market. It's a whirlwind of brand research, budget setting, shipment scheduling, and in my case, the unique planning that goes on behind the scenes as a mom.

Renee and I are heading to Atlanta in a few weeks for the first apparel show of the year and we can’t wait to take you along with us in our Instagram stories! If you don’t already, make sure to follow our page HERE.

Here’s what our planning looks like…

Brand Research: Unveiling Hidden Gems

Before diving into the vibrant chaos of a trade show, there's the art of brand research. It's like embarking on a treasure hunt to discover unique and meaningful brands that align with our vision at the Roost. From sustainable practices to empowering stories, each brand is chosen with you in mind.

Budget Setting aka Crafting Financial Magic

Setting the budget is where the magic happens. It's a delicate dance between investing in quality products and ensuring we offer you the best value. Every dollar is carefully spent to bring a diverse and curated collection to our shelves, while keeping your preferences and our commitment to brands with an impact in focus.

Shipment Scheduling: The Inevitable Logistics Dance

The coordination of shipments is akin to a dance routine—precise, synchronized, and filled with anticipation. Ensuring that each product arrives on time and in perfect condition is a crucial step. It's a puzzle we love solving to make sure your experience is seamless. Behind the scenes, Sydney is our specialist at entering all our Purchase Orders and making sure the store is ready when the shipments arrive.

Mompreneur Chronicles: Balancing Act

Now, let's sprinkle in a bit of mompreneur magic. Traveling for work when you have littles at home is no easy feat. Behind so many businesswomen is a mom navigating the delicate balance of work and family. When we travel, there is always a list the includes prepping the house, arranging childcare, and ensuring everything runs smoothly at home (and in your business). Shoutout to all the multitasking moms (and Dads) out there!

As we gear up for the upcoming retail trade show, know that every time we write an order it’s because we know it’s a good fit for both you and the Roost. We only want to bring you the best! From discovering new treasures to ensuring your shopping experience is fun, we're putting our hearts into it. Your support fuels our passion, and we can't wait to share the magic of the Atlanta trade show with you soon!