Years ago (over a decade, to be exact), I started selling a line of charm bracelets from a brand that shall not be named. For years, this line became the cornerstone of my store, bringing my business to new heights and giving it exposure that it never would have reached otherwise.
And while I’m eternally grateful for my partnership with them, it didn’t end well. The trend ran its course. I had to sell the remaining inventory at such a steep discount that it felt like I was basically giving it away. Then, I had to get rid of the tens of thousands of dollars worth of display cases I had invested in. I literally called 1-800-GOT-JUNK and had them hauled away. I vividly remember standing in a parking lot, super pregnant (and emotional) watching them load the truck, and worrying it was all over.
The downfall of that brand led to a tough recovery at the shop for a period that lasted years. Thankfully, through perseverance, hard work, and a lot of ingenuity, we managed to bounce back stronger than ever. It wasn’t easy, but every step forward was a reminder of why I started this journey in the first place.