My Vulnerable Truth About The Season....

Have you seen those social media jokes about people switching to Christmas mode at 12:01 a.m. on November 1st? Well…that’s me! Even after over 20 years in retail, I still LOVE the holiday season.

We kicked things off at Green Roost with our Holiday Open House last night, and it was nothing short of amazing! A heartfelt thank you to everyone who joined us, whether you shopped in person or celebrated from afar with online orders (virtual cheers to you)! I can’t fully capture how much your support means—you are the driving force behind everything we do.

Now, here’s a peek behind the scenes on nights like these…

You know that feeling before a party when you think, “What if nobody shows up?” In our world, the holiday shopping season is our big “party,” and that thought sneaks in every year: will people show up, or will they be drawn to big-box stores and fast shipping?

The truth is, no matter how many years I’ve been in business, those “what ifs” are real. Each season brings that reminder to trust that everything we’ve built will continue to thrive.

But here’s where the magic happens—because of YOU. You’re not just customers; you’re our community, our “party people” who know what it means to support small businesses. And every year, you show up for us and make it legendary. We couldn’t be more grateful.

This year, I know there’s a lot of buzz about how holiday shopping might be “different” or “challenging,” but we’re made of stronger stuff. With you by our side, our holiday party is going to be the event of the season. Our customers aren’t just shoppers; you’re change-makers.

And here’s the exciting part: our holiday season really kicks off next week with a bang on Pink Friday (11/22)! The past two years, this day has been huge for us, with gifts selling out online within the first hour. This year, the gift options are bigger and better than ever (we’ve even added a $1000 gift level that’s unreal…check out a sneak peek below!). So, set your alarms, mark your calendars, and don’t sleep on this promo! Roost Insiders get first dibs next Friday morning, so look for all the details in your inbox at 7 a.m. on 11/22!

Let’s show the world that the power of community and the joy of giving are alive and well. This holiday season, we’re rolling out the red carpet, ready to welcome you to our shindig with open arms. Together, let’s create a shopping experience filled with purpose, positivity, and plenty of cheer—because YOU are the life of this party.

It may sound repetitive, but I truly can’t say it enough…thank you for being part of the Green Roost family. I can’t wait to share so many special moments with you this season.